Starbucks Gift Card

Gift cards are one of the most expressive touchpoints to the Starbucks brand. A significant portion of the business can be attributed to gift card sales, generating customer loyalty and engagement. Each card is carefully concepted to consider brand, seasonality, and consumer insights.

I’ve had the delight of working on gift card designs for stores around the world. Seeing friends and family engage with my designs across the country was my greatest pleasure.