Starbucks Holiday 2024 Packaging and Paper Goods
Work on the 2024 Holiday direction began in March 2023—researching trend direction
and customer insights to develop a festive expression for packaging, paper goods, gift card,
and in-store signage. I loved following the project all the way through the customer journey;
from concept to in-store food case signage.
For coffee packaging, I worked closely with Nina Painter to develop a global coffee assortment for Holiday. This collection is a coffee wonderland wrapped with joy and centered around coffee.
The team embraced opportunities to incorporate the coffee story, overtly and subtly. With graphics relating to all parts of the coffee growing process—from the rolling terroir of our coffee farms to the steam from your freshly brewed cup, the assortment is a lovely reminder of the coffee journey and craft that goes into each blend.
