Getting into surfing over the years, I found that the NOLA tide charts were super out-dated and difficult to discern information from. So, in collaboration with the owner of Leeward Surf Shop in Portland, OR, I set out to design my own Northwest tidal chart for 2017.
The piece ended up being a 19.5 x 29" 4 color offset print on premium paper—including tidal highs and lows for Nehalem, OR as well as moon phases.
Gatorade Endurance is a line of hydration and sports nutrition products specifically tailored to endurance athletes. Together with a team, we were tasked to design a new line of packaging design that would fit within the Gatorade brand and reflect the energy of an endurance athlete. The project included package design, branding, and experience design for on-course signage and equipment.
Check it out in specialty triathlon stores and online at www.gatorade.com
Client: Gatorade
Studio: Tether Inc.
Art Director: Daniel Petrzelka
Production Designer: Kyle Fuson