In 2013, Gatorade came to us with a request to create a net new line
of packaged goods designed for endurance athlete performance, formulated
for longer, more intense training. We designed and delivered assets for the endurance line that included a suite of unique packaging solutions to appeal to endurance athletes. We lead implementation and worked closely with technical teams to ensure print feasibility and quality.

My Role: Designer

Working Team: additional designers: Björn Soneson, Nicole Ramirez | Creative Director: Daniel Petrzelka | Production Designer: Kyle Fuson | Project Manager: Tina Ou