Starbucks Holiday 2024 Packaging and Paper Goods

I began working on the 2024 Holiday direction in March 2023, researching trend direction and customer insights to develop a festive expression for packaging, paper goods, gift card, and in-store signage. I loved following the project from concept all the way to in-store food case signage.

For coffee packaging, I worked closely with Nina Painter to develop a global coffee assortment for Holiday. Wrapped in delight, this collection is a coffee wonderland wrapped with nuances to aroma and motion. The team embraced opportunities to incorporate the coffee story, overtly and subtly. With graphics relating to all parts of the coffee growing process—from the rolling terrior of our coffee farms to the steam from your freshly brewed cup, the assortment is a lovely reminder of the coffee journey and craft that goes into each blend.

My Role: Senior Designer
Additional Designers: Nina Painter, Charis Mori, Teal Chinn, Sean Bucknam | Writer: Megan Oost | Associate Creative Director: Bridget Searcy | Creative Director: Kristy Cameron | Project Manager: Whitney Fioretti